| Author | : Mark S. Glynn |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 360 |
| Release | : 2012-04-04 |
| ISBN 10 | : 9781780525761 |
| ISBN 13 | : 1780525761 |
| Language | : EN, FR, DE, ES & NL |
Business-to-Business Marketing Management
More Books:
Language: en
Pages: 360
Pages: 360
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
Language: en
Pages: 438
Pages: 438
Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a
Language: en
Pages: 714
Pages: 714
Providing a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, su
Language: en
Pages: 408
Pages: 408
The Second Edition of this bestselling B2B marketing textbook offers the same accessible clarity of insight, combined with updated and engaging examples. Each c
Language: en
Pages: 344
Pages: 344
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management
Language: en
Pages: 749
Pages: 749
Language: en
Pages: 520
Pages: 520
"Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, ofte
Language: en
Pages: 536
Pages: 536
This Business marketing text is unique in its emphasis on the complexity of the buying process, strategic relationships between business buyers and sellers, and
Language: en
Pages: 312
Pages: 312
Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current
Language: en
Pages: 664
Pages: 664
Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers s
