EBOOK: Principles and Practice of Marketing

EBOOK: Principles and Practice of Marketing
Author : JOBBER, DAVID/E
Publisher : McGraw Hill
Total Pages :
Release : 2016-03-16
ISBN 10 : 9780077174156
ISBN 13 : 0077174151
Language : EN, FR, DE, ES & NL

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EBOOK: Principles and Practice of Marketing
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Pages:
Authors: JOBBER, DAVID/E
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Type: BOOK - Published: 2016-03-16 - Publisher: McGraw Hill

EBOOK: Principles and Practice of Marketing
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EBOOK: Principles and Practice of Marketing, 9e
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The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering
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Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving
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‘Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and pu
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For introductory courses in advertising Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implicat
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Gain the understanding you need to address all of the decision areas in marketing practice today with the most current principles of marketing resource -- Pride