EBOOK: Services Marketing: Integrating Customer Focus Across the Firm

EBOOK: Services Marketing: Integrating Customer Focus Across the Firm
Author : Alan Wilson
Publisher : McGraw Hill
Total Pages :
Release : 2016-01-16
ISBN 10 : 9780077169329
ISBN 13 : 0077169328
Language : EN, FR, DE, ES & NL

More Books:

EBOOK: Services Marketing: Integrating Customer Focus Across the Firm
Language: en
Pages:
Authors: Alan Wilson
Categories: Business & Economics
Type: BOOK - Published: 2016-01-16 - Publisher: McGraw Hill

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In
Services Marketing
Language: en
Pages: 704
Authors: Dwayne Gremler
Categories: Business & Economics
Type: BOOK - Published: 2012-03-12 - Publisher: McGraw-Hill Education

Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced
Services Marketing
Language: en
Pages: 559
Authors: Alan M. Wilson
Categories: Customer services
Type: BOOK - Published: 2012 - Publisher:

This book focuses on the development of customer relationships throught quality service. It puts the customer's experience of services at the centre of its appr
Services Marketing
Language: en
Pages: 708
Authors: Valarie A. Zeithaml
Categories: Customer services
Type: BOOK - Published: 2006 - Publisher:

Services Marketing, 4/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the
EBOOK: Business to Business Marketing
Language: en
Pages: 386
Authors: Biemans
Categories: Business & Economics
Type: BOOK - Published: 2010-03-16 - Publisher: McGraw Hill

EBOOK: Business to Business Marketing
EBOOK: Principles and Practice of Marketing
Language: en
Pages:
Authors: JOBBER, DAVID/E
Categories: Business & Economics
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EBOOK: Principles and Practice of Marketing
Marketing Management
Language: en
Pages: 614
Authors: M. C. Cant
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Juta and Company Ltd

Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African comp
Customer Service for Hospitality and Tourism
Language: en
Pages: 324
Authors: Simon Hudson
Categories: Business & Economics
Type: BOOK - Published: 2022-04-30 - Publisher: Goodfellow Publishers Ltd

A fully updated new edition of this bestselling text that explains not only the theory behind the importance of customer service but also acts as a guidebook fo
EBK: Services Marketing: Integrating Customer Service Across the Firm 4e
Language: en
Pages: 822
Authors: Alan Wilson
Categories: Business & Economics
Type: BOOK - Published: 2020-10-07 - Publisher: McGraw Hill

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service str
EBOOK: Principles of Services Marketing
Language: en
Pages:
Authors: Adrian Palmer
Categories: Business & Economics
Type: BOOK - Published: 2013-01-16 - Publisher: McGraw Hill

Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving