More Books:

Services Marketing and Management
Language: en
Pages: 216
Authors: Audrey Gilmore
Categories: Business & Economics
Type: BOOK - Published: 2003-06-02 - Publisher: SAGE

This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the co
Services Marketing
Language: en
Pages: 546
Authors: K. Rama Moahana Rao
Categories: Services industries
Type: BOOK - Published: 2011 - Publisher: Pearson Education India

Services Marketing and Management
Language: en
Pages: 474
Authors: Balaji B.
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: S. Chand Publishing

Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The
Services Marketing
Language: en
Pages: 372
Authors: Rao
Categories: Customer services
Type: BOOK - Published: 2004-09 - Publisher: Pearson Education India

Marketing Management
Language: en
Pages: 522
Authors: S. Jayachandran
Categories: Marketing
Type: BOOK - Published: 2004-05 - Publisher: Excel Books India

This book is appropriate as a core textbook for Marketing Management in Post Graduate programmes including MBA. The text provides right from the basics in Marke
Business to Business Marketing Management
Language: en
Pages: 528
Authors: Alan Zimmerman
Categories: Business & Economics
Type: BOOK - Published: 2013-04-12 - Publisher: Routledge

This textbook covers all the aspects of B2B marketing any marketer needs, be they student or professional. It's the only textbook to do so from a global standpo
Financial Services Marketing
Language: en
Pages: 416
Authors: Christine Ennew
Categories: Business & Economics
Type: BOOK - Published: 2007-01-18 - Publisher: Routledge

Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advance
Cases in Marketing Management
Language: en
Pages: 523
Authors: Kenneth E. Clow
Categories: Business & Economics
Type: BOOK - Published: 2011-03-28 - Publisher: SAGE Publications

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a
Essentials of Services Marketing
Language: en
Pages: 720
Authors: Jochen Wirtz
Categories: Business & Economics
Type: BOOK - Published: 2012-08-31 - Publisher: FT Press

Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students gra
EBOOK: Services Marketing: Integrating Customer Focus Across the Firm
Language: en
Pages: 587
Authors: Alan Wilson
Categories: Business & Economics
Type: BOOK - Published: 2012-06-16 - Publisher: McGraw Hill

The Second European Edition of Services Marketing: Integrating Customer Focus Across the Firm by Wilson, Zeithaml, Bitner and Gremler uniquely focuses on the de