More Books:

The Routledge Companion to Advertising and Promotional Culture
Language: en
Pages: 464
Authors: Matthew P. McAllister
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher: Routledge

The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies tha
The Routledge Companion to Advertising and Promotional Culture
Language: en
Pages: 464
Authors: Matthew P. McAllister
Categories: Social Science
Type: BOOK - Published: 2013-02-11 - Publisher: Routledge

The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies tha
Promotional Cultures
Language: en
Pages: 247
Authors: Aeron Davis
Categories: Social Science
Type: BOOK - Published: 2013-07-10 - Publisher: Polity

'Aeron Davis ranges far and wide in media and cultural studies and beyond to bring us this erudite and thoughtful book on what "promotional culture" means in ec
Promotional Screen Industries
Language: en
Pages: 236
Authors: Paul Grainge
Categories: Social Science
Type: BOOK - Published: 2015-03-27 - Publisher: Routledge

From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a centr
The Routledge Companion to Marketing History
Language: en
Pages: 464
Authors: D.G. Brian Jones
Categories: Business & Economics
Type: BOOK - Published: 2016-01-29 - Publisher: Routledge

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activiti
Promotional Culture and Convergence
Language: en
Pages: 246
Authors: Helen Powell
Categories: Social Science
Type: BOOK - Published: 2013-04-17 - Publisher: Routledge

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own infor
The Routledge Companion to Contemporary Brand Management
Language: en
Pages: 616
Authors: Francesca Dall'Olmo Riley
Categories: Business & Economics
Type: BOOK - Published: 2016-07-15 - Publisher: Routledge

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely co
The Routledge Companion to Critical Marketing
Language: en
Pages: 512
Authors: Mark Tadajewski
Categories: Business & Economics
Type: BOOK - Published: 2018-09-21 - Publisher: Routledge

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The
The Routledge Companion to Ethnic Marketing
Language: en
Pages: 362
Authors: Ahmad Jamal
Categories: Business & Economics
Type: BOOK - Published: 2015-06-19 - Publisher: Routledge

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences beco
The Routledge Companion to the Future of Marketing
Language: en
Pages: 474
Authors: Luiz Moutinho
Categories: Business & Economics
Type: BOOK - Published: 2014-01-10 - Publisher: Routledge

Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological a