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Language: en
Pages: 464
Pages: 464
The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies tha
Language: en
Pages: 464
Pages: 464
The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies tha
Language: en
Pages: 247
Pages: 247
'Aeron Davis ranges far and wide in media and cultural studies and beyond to bring us this erudite and thoughtful book on what "promotional culture" means in ec
Language: en
Pages: 236
Pages: 236
From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a centr
Language: en
Pages: 464
Pages: 464
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activiti
Language: en
Pages: 246
Pages: 246
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own infor
Language: en
Pages: 616
Pages: 616
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely co
Language: en
Pages: 512
Pages: 512
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The
Language: en
Pages: 362
Pages: 362
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences beco
Language: en
Pages: 474
Pages: 474
Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological a
