Tourism and Social Marketing

Tourism and Social Marketing
Author : C. Michael Hall
Publisher : Routledge
Total Pages : 312
Release : 2014-02-24
ISBN 10 : 9781136989278
ISBN 13 : 1136989277
Language : EN, FR, DE, ES & NL

More Books:

Tourism and Social Marketing
Language: en
Pages: 312
Authors: C. Michael Hall
Categories: Business & Economics
Type: BOOK - Published: 2014-02-24 - Publisher: Routledge

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditi
Handbook on Tourism and Social Media
Language: en
Pages: 528
Authors: Gursoy, Dogan
Categories: Business & Economics
Type: BOOK - Published: 2022-02-11 - Publisher: Edward Elgar Publishing

This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media
Sustainable Tourism in the Social Media and Big Data Era
Language: en
Pages: 290
Authors: Yoonjae Nam
Categories: Social Science
Type: BOOK - Published: 2020-11-13 - Publisher: MDPI

• The aim of this Special Issue is to examine the current major topics concerning the use of social media and big data in sustainable tourism practices and to
Advances in Social Media for Travel, Tourism and Hospitality
Language: en
Pages: 330
Authors: Marianna Sigala
Categories: Science
Type: BOOK - Published: 2017-07-20 - Publisher: Routledge

This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tou
Social Media Marketing in Tourism and Hospitality
Language: en
Pages: 163
Authors: Roberta Minazzi
Categories: Business & Economics
Type: BOOK - Published: 2014-11-01 - Publisher: Springer

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side.
Tourism Social Media
Language: en
Pages: 250
Authors: Ana Maria Munar
Categories: Business & Economics
Type: BOOK - Published: 2013-07-18 - Publisher: Emerald Group Publishing

This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation.
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
Language: en
Pages: 256
Authors: Ahmet Bulent Ozturk
Categories: Business & Economics
Type: BOOK - Published: 2022-03-31 - Publisher: Goodfellow Publishers Ltd

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the
Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
Language: en
Pages: 477
Authors: Ramos, Célia M.Q.
Categories: Business & Economics
Type: BOOK - Published: 2019-12-27 - Publisher: IGI Global

Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the p
Innovations in Social Marketing and Public Health Communication
Language: en
Pages: 389
Authors: Walter Wymer
Categories: Social Science
Type: BOOK - Published: 2015-10-06 - Publisher: Springer

​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two p
The Routledge Handbook of Tourism Marketing
Language: en
Pages: 600
Authors: Scott McCabe
Categories: Business & Economics
Type: BOOK - Published: 2014-01-03 - Publisher: Routledge

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially cons