Tourism and Social Marketing

Tourism and Social Marketing
Author : C. Michael Hall
Publisher : Routledge
Total Pages : 312
Release : 2014-02-24
ISBN 10 : 9781136989278
ISBN 13 : 1136989277
Language : EN, FR, DE, ES & NL

More Books:

Tourism and Social Marketing
Language: en
Pages: 312
Authors: C. Michael Hall
Categories: Business & Economics
Type: BOOK - Published: 2014-02-24 - Publisher: Routledge

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditi
Tourism and Social Marketing
Language: en
Pages: 312
Authors: C. Michael Hall
Categories: Business & Economics
Type: BOOK - Published: 2014-02-24 - Publisher: Routledge

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditi
Innovations in Social Marketing and Public Health Communication
Language: en
Pages: 389
Authors: Walter Wymer
Categories: Social Science
Type: BOOK - Published: 2015-10-06 - Publisher: Springer

​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two p
Social Media Marketing in Tourism and Hospitality
Language: en
Pages: 163
Authors: Roberta Minazzi
Categories: Business & Economics
Type: BOOK - Published: 2014-11-01 - Publisher: Springer

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side.
Marketing for Sustainable Tourism
Language: en
Pages: 198
Authors: Xavier Font
Categories: Business & Economics
Type: BOOK - Published: 2019-12-13 - Publisher: Routledge

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and t
The Routledge Handbook of Tourism and Sustainability
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Pages: 530
Authors: C. Michael Hall
Categories: Business & Economics
Type: BOOK - Published: 2015-02-11 - Publisher: Routledge

Routledge Handbook of Tourism and Sustainability from C. Michael Hall, Stefan Gössling, Daniel Scott is one of the winners of the ITB BookAwards 2016 in the ca
The Routledge Handbook of Tourism Marketing
Language: en
Pages: 578
Authors: Scott McCabe
Categories: Business & Economics
Type: BOOK - Published: 2014-01-03 - Publisher: Routledge

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially cons
Current Studies in Social Sciences
Language: en
Pages: 252
Authors: Abdullah BALCIOĞULLARI
Categories: Social Science
Type: BOOK - Published: 2020-03-06 - Publisher: Akademisyen Kitabevi

Macro-Social Marketing Insights
Language: en
Pages: 264
Authors: Ann-Marie Kennedy
Categories: Business & Economics
Type: BOOK - Published: 2019-07-15 - Publisher: Routledge

Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, g
ICTR 2019 2nd International Conference on Tourism Research 2020
Language: en
Pages:
Authors: Cristina Sousa
Categories:
Type: BOOK - Published: 2019-03-14 - Publisher: Academic Conferences and publishing limited